Editorial
ROLE
Photographer
CATEGORY
Photography
SKILLS
Portraiture
OVERVIEW
MILLION PIECE
MISSION
THE GOAL
ADDITIONAL
CONSIDERATIONS
Keeping with
a vision
WORKING WITH PEOPLE
SUGAR RIBS
DJ HELIOS
BRINGING IT TO LIFE
RISE ABOVE
A GUINNESS
WORLD RECORD?!
WELCOME TO ZULILY
ENHANCED HUMAN
COGNITIVE OPS
This project is here to show how having one clear overarching concept behind a shoot and carrying it through can make a body of work strong. I’m a fan of this shoot not only because the imagery is stunning, but because it shows how I’m able to create a consistent mood throughout multiple images, while still being different in the approach per frame. The theme of this shoot was for Dia de los Muertos, a Mexican holiday after Halloween where the souls of the dead return to visit Earth.
STOP, AND LISTEN
AND THEN,
COVID HAPPENED
HOW IT WENT
It was my responsibility to help define the kind of world we were going to build. In working with a copywriter to develop ideas for the scenarios mom would be in, we landed on a Willy Wonka meets Wes Anderson visual look with an unexpectedly delightful tone. The copywriter and I were also responsible for helping with scripts, storyboards, art direction, photography, selecting the production partner to work with, casting, wardrobe and set design.
THE VIRTUAL AIRMAN
We filmed our Airmen using a data capture camera that we could overlay effects on. Coaching our talent to sound like a helpful guide through the experiences was a great way to spend the day.
RAPID RECON
In this head-to-head style game, users competed to press the color of the word listed on the screen. “RED” could be seen in yellow, but only the yellow button is the correct answer.
Lessons Learned
FANTASTIC PEOPLE
I WORKED WITH
MODEL - Laura Villalobos