OVERVIEW
It started with a Pentax. Then it was a Rollei SE. Shooting on film is a completely different dynamic than digital. It taught me to be slow, to listen and wait for the shot. Because there’s limited exposures, it caused me to approach image making with care and consideration. It’s a return to the basics - emphasis, alignment and balance, contrast, repetition, proportion, movement, and white space. But above all, it’s an important exercise in faith in the process and patience.
HOW IT WENT
It was my responsibility to help define the kind of world we were going to build. In working with a copywriter to develop ideas for the scenarios mom would be in, we landed on a Willy Wonka meets Wes Anderson visual look with an unexpectedly delightful tone. The copywriter and I were also responsible for helping with scripts, storyboards, art direction, photography, selecting the production partner to work with, casting, wardrobe and set design.